Community Based Social Marketing on Climate and Energy: Cool the Earth Reports In

April 21, 2011 - 12:00pm

In the midst of legislative attacks and lethargy in the general public regarding climate change, Cool the Earth's community based social marketing approach is a successful model for individual engagement. Cool the Earth founders and June Flora, report on the systematic formative, process and summative evaluation of Cool the Earth (Jan 2010-Feb 2011). Presentation includes results of measured actions, behavior modifications, family engagement and additional impacts beyond the prescribed program. Cool the Earth runs in K-8 schools and has reached over 75,000 students and their families who have taken over 140,000 energy-saving actions.

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For site access please email your request to ETA Seminars. To arrive at Building 90 via the LBNL shuttle, take "Blue Uphill". Click here for the shuttle schedule. To ensure your site access is set-up send your request 36 hours in advance of the seminar.

Remote Access

Not able to attend in person? Remote participants can use ReadyTalk Audio & Net conference to phone in to listen, while viewing the presentation via the ReadyTalk site.

Web Access Code: 4864835

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1 (866) 740-1260
Access Code: 4864835#

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