The California Urban Water Conservation Council (CUWCC) was established in 1991 to expedite implementation of reasonable water conservation measures in urban areas through promotion and oversight of water conservation Best Management Practices (BMPs) among its members. To date, the Council has operated through voluntary signature to a Memorandum of Understanding (MOU), by which member agencies pledge to develop and implement fourteen comprehensive conservation BMPs. Included in the MOU is an obligation on the part of CUWCC members to implement any practices that are cost-effective.The talk will detail CUWCC's experience with water conservation and efficiency practices in California. This will include a discussion of the conservation that has been acheived, some of the conservation potential that has yet to be achieved, and linkages between water and energy conservation. Some of the policy implications of linkages between water, energy and the environment will also be discussed in terms of the possible impact that such linkages may have on water conservation cost/benefit analysis.