Cool World: A Modest Proposal to Cool the Planet by Cooling the Neighborhood

A building with cool roof technology
December 2008

Hashem Akbari and Surabi Menon, scientists at the U.S. Department of Energy's Lawrence Berkeley National Laboratory (Berkeley Lab), and Art Rosenfeld, California Energy Commissioner, Professor Emeritus at the University of California, Berkeley, and former Berkeley Lab scientist, have proposed a "Cool World" plan that would use white roofs, and solar-reflective roofs of other colors, to reduce greenhouse gas emissions and help delay atmospheric heating effects.