"The Rosenfeld" Named After California's Godfather of Energy Efficiency

Portrait of Art Rosenfeld speaking
March 2010

Pioneering French physicists Marie and Pierre Curie have the curie, a unit of radioactivity, named after them. Renowned inventor Nikola Tesla is honored with the tesla, which measures a magnetic field. And now, the Rosenfeld, proposed as a unit for electricity savings, will be named after the man seen by many people as the godfather of energy efficiency, Arthur Rosenfeld.