Motivating and Measuring Residential Energy Behavior Change: Impacts of An Innovative K-8 School-to-Home Program

February 26, 2009 (All day)

Cool the Earth has been catalyzing energy efficiency and conservation actions since 2006. The program is delivered through K-8 schools at an extra-curricular level with two major goals: 1) inspire kids and 2) move their parents to action in their homes. Cool the Earth has had a high degree of success, running in 100 Bay Area schools and Girl Scout Troops this year. It has also received a fair bit of controversy from papers such as “The Wall Street Journal.” Part of the success of Cool the Earth comes from its focus on measurement. One-time actions are fairly easy to measure, but how does one measure behavior change in the home? How does one effectively and economically ensure the behavior change becomes permanent? What roles do marketing and the media play in this change? Please join a lively discussion on behavior change, climate, energy efficiency, and measuring success through an innovative school-to-home program. In her role as co-founder and executive director of Cool The Earth (at:, Carleen Cullen draws from a wealth of business experience, having created Ovid Technologies, an international medical and scientific information technology company which went public and was eventually sold in 1998. In 2006, after moving to Northern California with her family, Carleen co-founded Cool the Earth, Inc., a nonprofit with the goal of stopping global warming by educating kids who, in turn, motivate their parents to take carbon-reducing actions. Carleen and Cool the Earth have won numerous awards for their pioneering program, including the prestigious Jefferson Award which honors individuals for achievements and contributions through public and community service. For more information about this seminar, please contact: Marcy Beck(510) 486-6156

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Schedule subject to change without notice. If you are coming from off-site, please call first to verify. UC staff and guests are welcome. LBNL shuttle buses stop every few minutes at marked sidewalk locations along Bancroft and Hearst Avenues and Rockridge BART.