Open Innovation: Multiple Paths from New Idea to the Marketplace

May 10, 2004 - 12:00pm
Bldg. 90

Ideas that once germinated in large companies are now growing in a variety of settings - from the small, high tech start up in Silicon  Valley to the research facilities of academic institutions and national labs, to spin-offs from large, established firms.  Instead of looking exclusively to one's own researchers, companies must now learn to embrace the breadth of knowledge that is available from variegated pools of knowledge scattered across the landscape.  In short, OPEN INNOVATION means that valuable ideas can come from inside or outside the company and can go to market from inside or outside the company as well.  In Dr. Henry Chesbrough's new book, "Open Innovation:  The New Imperative for Creating and Profiting from Technology," the closed innovation model -- vertically integrated research-and-development departments that develop technology in-house for the sole use of their corporate parent -- is becoming obsolete.  His book was named one of the Best Business Books on Innovation in 2003 by Strategy and Business Magazine.  What is the role for national labs or universities and how can Berkeley Lab contribute to business and technology innovations?  Join us on May 10 to learn more about how Berkeley Lab's research may be valued in the marketplace. (Co- sponsored by EETD and TTD)

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Schedule subject to change without notice. If you are coming from off-site, please call first to verify. UC staff and guests are welcome. LBNL shuttle buses stop every few minutes at marked sidewalk locations along Bancroft and Hearst Avenues and Rockridge BART.