At Seattle Public Utilities, Al Dietemann leads a team of 11 persons with a budget of $5 million a year implementing cost-effective resource conservation measures. In 2003, the Seattle area used less water than was used in 1950 on an annual basis. Seattle's demand management programs have been successful in holding total regional water use constant in our service area, despite an annual growth in population served. During this seminar he will speak to the following issues: 1) Water utility demand management and the financial, social and environmental drivers. 2) The obvious and not so obvious linkages between energy and water conservation. 3) Market transformation efforts: research, education; financial incentives; and standards/requirements. 4) The need for measurement, data collection, analysis and evaluation. 5) New national initiatives for water efficiency.