Joe Iannucci of Distributed Utility Associates, a small consulting firm in Livermore specializing in distributed resources, will speak on his experiences in the evolution of the Distributed Utility Concept. Joe's background in solar analysis at Sandia National Laboratories, and as a Director of Research at PG&E led to his insights in the late 1980s that the value of power was becoming even more important than its generation cost. He will explain how this perspective shift gave rise to the Distributed Utility Concept work at PG&E's (belated) research and development department in San Ramon. Since then Joe and his former and present colleagues have metastasized into a large, loose band of rogue energy experts willing to tilt at energy windmills and are sometimes successful at doing so. Joe will connect the dots between the early San Ramon analysis discoveries and the recent establishment of a high level office at DOE to study the "wires side" of the US power system and current distributed energy resources testing work for CEC, at NREL, and elsewhere. Utility executives with weak stomachs are not encouraged to attend.