As some end-users of energy and aggregators are choosing to be exposed to real-time prices and energy price volatility, they are coming across new DSM opportunities that would not be feasible under typical utility rate structures. Effective evaluation of such opportunities requires a good understanding of the wholesale energy markets and the use of models based on recent financial techniques for option pricing. The speaker will give examples of such modeling approaches based on his experience in the retail-energy industry. Specific examples will include evaluation of distributed generation, load curtailment, dual-fuel cooling, and energy efficiency projects. Osman has been with LBNL since 1990. He worked on projects characterizing and forecasting end-use demand in the commercial and residential buildings sectors. He also worked with the Electricity Markets Group before he went to Enron in 1999. At Enron, as a member of the Corporate Research Group, he supported Enron Energy Services managing a team of researchers developing quantitative models that are used for product development, pricing and risk management.